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The Center for Personal Development wins ASNM Grant fourth year in a row

Friday, September 24, 2004  
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The Center for Personal Development has received the Alcohol Social Norms Marketing Sub-Grant for the fourth year in a row, It was announced by Senior Counselor Kara Azzato.


The grant is awarded by the NJ Higher Education Consortium (NJHEC) and the NJ Department of Health and Senior Services. Saint Peter's is one of six N.J. colleges to receive the sub-grant administered by Rowan University.


The intent behind Social Norms Marketing is to change perceptions of alcohol use which, in turn, results in a change in behavior once students learn that only a small percentage of their peers actually drink excessively. The Center for Personal Development has made the social norms approach an integral part of our efforts to impact excessive and abusive alcohol use by our students. 


The Center's intervention strategies have expanded over the years -- from the infusion of alcohol social norms messages to networking with other divisions, departments, and student organizations -- to communicate social norms information to all areas of the student population. It is also the department administering and conducting survey evaluations to determine changes in student perceptions and behavior regarding alcohol use and the program's influence on the campus community. Survey findings demonstrate that the Center's social norms marketing strategies are having a positive impact on the student population.


The theme for this year's campaign is "Celebrate Life," which will be incorporated into posters, giveaways, and various campus activities. The message centers on celebrating life by making responsible choices and engaging in behaviors that reflect values such as commitment, health, community, and determination.



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