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Journal Square Sports a New Joint Venture With Saint Peter's College

Tuesday, November 9, 2004  
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Jersey City, November 5, 2004—As it has for many years now, The Journal Square Restoration Corporation (JSRC), the non-profit corporation that manages Journal Square, Jersey City's central business district, looks to partner with as many local institutions as possible in an effort to promote the many educational, athletic and cultural resources available in the city, while also promoting Journal Square businesses and service providers.


Such is the case with a new partnership just announced by the JSRC and Saint Peter’s College. Local merchants will now be able to utilize tickets and invitations to Saint Peter’s events as a way to share with their associates, neighbors or patrons the good cheer such activities typically generate, while at the same time encouraging use of their own goods and services. Some of Journal Square's residential neighbors will also take part in the ongoing program. 


“I can’t think of a better way to bring the Square’s customers, neighbors and strong community institutions like Saint Peter’s together for food and fun than through a program like this,” says Elliot Braha, secretary of the JSRC and owner of Lord’s Children’s Clothing, which has been on the Square since the mid 1950s.


The Journal Square West Neighborhood Coalition will be the first beneficiary of the new program. On Thursday evening, November 4, Darren McCormack of Saint Peter's Athletic Department, along with Elliot Braha of the JSRC, presented members of the Coalition with tickets to Saint Peter’s men’s and women’s home basketball games during the group’s regular monthly meeting. The Coalition represents residential tenants, families and property owners in the neighborhoods west of Journal Square between the Boulevard and West Side Avenue along Sip Avenue.


“This is a good program not just for the promotion of Journal Square’s family-owned businesses, but also for Saint Peter’s College itself,” says William Armbruster, president of the Journal Square West Neighborhood Coalition, a long-time resident and property owner in the Square, and a graduate of Saint Peter’s himself. “It’s a fine school whose staff, students and resources have proven very valuable to our community in the past, and will continue to do so in the future. Plus, the basketball games are always very exciting. I am glad to share Saint Peter's with my neighbors and friends.”

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