Millenials have become the most influential and important segment of the economy. Characterized by unique purchasing patterns and a continuous connection to the world, successfully reaching and interacting with this powerful market has become the biggest determinant of corporate success in America —both in terms of maximizing agility in today’s changing workforce and achieving a competitive edge among consumers. As the world’s foremost expert on millennials, Dan Schawbel helps corporations not only to adapt, but to prosper in this evolving landscape —from recruiting the top young workers of today to providing the personal brand experiences that this market requires.
Currently the managing partner of Millenial Branding, a Gen-Y research and consulting firm, Schawbel and his team help some of the world’s largest organizations become more attractive to their millennial employees and customers. Combining an immense knowledge of the millennial generation alongside groundbreaking research, Schawbel demystifies the difficult process of finding, recruiting and retaining the best minds of this new generation as well as how millennials are shaping the future of work and leadership. He is also a motivational catalyst who inspires and shows young workers how to grow, lead and aggressively seek new growth opportunities within their respective organizations, fostering an intense desire for career success. Schawbel also shows companies how they can tap into and effectively engage this critical market, developing the products and overall brand experiences that help propel new ideas into “the next big thing.”
One of the most in-demand speakers on millennials, Schawbel’s credentials extend far beyond the boardrooms of the Fortune 500. He is also the author of The New York Times and The Wall Street Journal bestselling book, Promote Yourself: The New Rules for Career Success, which was named the “career book of the year by the Chicago Tribune. His first book, Me 2.0: 4 Steps to Building Your Future, was a No. 1 international bestseller and the New York Post’s No. 1 career book of 2009. His books have been translated into 15 languages and are used at many of the country’s top business schools. In addition, he is a columnist at both Time and Forbes, a syndicated columnist at Metro US, a former BusinessWeek columnist and has contributed to Harvard Business Review, Fortune, The Wall Street Journal, Forbes Magazine, The Guardian, Inc., Entrepreneur and The Globe and Mail, among others. In total, he has written more than 1,000 articles on the topics of the workplace, careers, Gen-Y, social media and personal branding.
Schawbel is also a popular guest on many top broadcast outlets, frequently appearing on NBC’s Today Show, PBS’ Nightly Business Report and Fox Business, and his groundbreaking research has been covered by major media outlets around the world.
He is the founder of Personal Branding Blog, a Forbes “Top Website for Your Career,” which was ranked the No. 1 job blog by CareerBuilder, further showcasing his unrivaled expertise on the career aspirations of millennials. It has more than 5,000 articles that have been read by more than 4.8 million professionals in 228 different countries. It is the most syndicated career resource in America with partnerships including Yahoo!, AOL, Biz Journals, Entrepreneur magazine and Business Insider.
A truly dynamic speaker, Schawbel’s engaging presentations are a mix of dialogue and keen insight that are grounded in hard research, exposing the many intricacies of the powerful millennial market. His expertise is highly sought after by many of the world’s most prestigious corporations including Oracle, Deutsche Bank, IBM, and Time Warner. He is also sought after by top-tier business schools such as Harvard, Stanford and Cornell as well as associations around the world.
Schawbel’s growing list of commendations includes Inc. magazine’s “30 under 30” and Forbes’ “30 under 30” and “Top 20 Social Media Influencers.” BusinessWeek cites him as someone entrepreneurs should follow and Details magazine cites him as one of five internet gurus who can make you rich.